'Beat It' Campaign
Commissioned by Uzful for Sony Mobile France, I created the "Beat It" campaign for the Xperia Z2—a series of animated GIF cards and a long-form infographic highlighting the phone's audio and entertainment features through music-themed illustrations. Animation was produced in collaboration with AIM.
Client
Sony Mobile
Agency
Uzful
Project Manager
Maxime Lafeuvre
Creative Direction
Eduardo Barbosa
Illustration
Eduardo Barbosa (lead)
Margarida Mouta
Animation
AIM
Building on the visual language established in the Z Ultra campaign, "Beat It" pushed the compositions further—more intricate layouts, richer animations, and a music-driven concept that played to the Z2's standout audio features like digital noise cancellation, Hi-Res Audio, and stereo front speakers.
Social Media Cards
Each animated GIF card pairs a music icon—Skrillex, Britney Spears, Michael Jackson, Katy Perry, Daft Punk—with a highlighted phone feature, designed for distribution across Sony Mobile's social media channels.
Infographic
A long-form infographic bringing all the individual animations together into a single scrollable piece, walking users through the Z2's key features and specifications. Published in both English and French versions for the European market.
